Ask HN: What is the best step by step guide to launching a product?
My situation - I have an MVP of a product (a personal brand enhancer to people in the sales/business development industry), and a very large list of warm leads. I also have a dedicated staff member who, though not an experienced marketer/growth hacker, can accomplish much when given clear direction. I would like to launch the product to the general public and then (say three months after) to my list of warm leads. Can anyone recommend a very detailed step by step book or guide (ideally one they have personally used) to marketing and launching a product that could be outsourced to an intelligent non-marketer? I realize that what I am describing is not an ideal way to market a product, but the assets I have are what I have, and the perfect is ever the enemy of the good. Thanks Everyone! 0 comments on Hacker News.
My situation - I have an MVP of a product (a personal brand enhancer to people in the sales/business development industry), and a very large list of warm leads. I also have a dedicated staff member who, though not an experienced marketer/growth hacker, can accomplish much when given clear direction. I would like to launch the product to the general public and then (say three months after) to my list of warm leads. Can anyone recommend a very detailed step by step book or guide (ideally one they have personally used) to marketing and launching a product that could be outsourced to an intelligent non-marketer? I realize that what I am describing is not an ideal way to market a product, but the assets I have are what I have, and the perfect is ever the enemy of the good. Thanks Everyone!
My situation - I have an MVP of a product (a personal brand enhancer to people in the sales/business development industry), and a very large list of warm leads. I also have a dedicated staff member who, though not an experienced marketer/growth hacker, can accomplish much when given clear direction. I would like to launch the product to the general public and then (say three months after) to my list of warm leads. Can anyone recommend a very detailed step by step book or guide (ideally one they have personally used) to marketing and launching a product that could be outsourced to an intelligent non-marketer? I realize that what I am describing is not an ideal way to market a product, but the assets I have are what I have, and the perfect is ever the enemy of the good. Thanks Everyone! 0 comments on Hacker News.
My situation - I have an MVP of a product (a personal brand enhancer to people in the sales/business development industry), and a very large list of warm leads. I also have a dedicated staff member who, though not an experienced marketer/growth hacker, can accomplish much when given clear direction. I would like to launch the product to the general public and then (say three months after) to my list of warm leads. Can anyone recommend a very detailed step by step book or guide (ideally one they have personally used) to marketing and launching a product that could be outsourced to an intelligent non-marketer? I realize that what I am describing is not an ideal way to market a product, but the assets I have are what I have, and the perfect is ever the enemy of the good. Thanks Everyone!
Hacker News story: Ask HN: What is the best step by step guide to launching a product?
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October 14, 2021
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