What if we made advertising pay the user?
Then the user would get paid for getting interrupted. The user could configure the browser/email-client/social-network to not accept messages that didn't submit a fee above some amount. It would set a market price for human attention. The price would be public and known live to anyone. Ad-tech co's get 100% of advertising revenue. Users get 0%. This would flip it around so users would get 80%-100% and ad-tech co's 0-20%. It would make LLMs/AI spam prohibitively expensive. 3 comments on Hacker News.
Then the user would get paid for getting interrupted. The user could configure the browser/email-client/social-network to not accept messages that didn't submit a fee above some amount. It would set a market price for human attention. The price would be public and known live to anyone. Ad-tech co's get 100% of advertising revenue. Users get 0%. This would flip it around so users would get 80%-100% and ad-tech co's 0-20%. It would make LLMs/AI spam prohibitively expensive.
Then the user would get paid for getting interrupted. The user could configure the browser/email-client/social-network to not accept messages that didn't submit a fee above some amount. It would set a market price for human attention. The price would be public and known live to anyone. Ad-tech co's get 100% of advertising revenue. Users get 0%. This would flip it around so users would get 80%-100% and ad-tech co's 0-20%. It would make LLMs/AI spam prohibitively expensive. 3 comments on Hacker News.
Then the user would get paid for getting interrupted. The user could configure the browser/email-client/social-network to not accept messages that didn't submit a fee above some amount. It would set a market price for human attention. The price would be public and known live to anyone. Ad-tech co's get 100% of advertising revenue. Users get 0%. This would flip it around so users would get 80%-100% and ad-tech co's 0-20%. It would make LLMs/AI spam prohibitively expensive.
Hacker News story: What if we made advertising pay the user?
Reviewed by Tha Kur
on
April 07, 2025
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