Hacker News story: What if we made advertising pay the user?

What if we made advertising pay the user?
Then the user would get paid for getting interrupted. The user could configure the browser/email-client/social-network to not accept messages that didn't submit a fee above some amount. It would set a market price for human attention. The price would be public and known live to anyone. Ad-tech co's get 100% of advertising revenue. Users get 0%. This would flip it around so users would get 80%-100% and ad-tech co's 0-20%. It would make LLMs/AI spam prohibitively expensive. 3 comments on Hacker News.
Then the user would get paid for getting interrupted. The user could configure the browser/email-client/social-network to not accept messages that didn't submit a fee above some amount. It would set a market price for human attention. The price would be public and known live to anyone. Ad-tech co's get 100% of advertising revenue. Users get 0%. This would flip it around so users would get 80%-100% and ad-tech co's 0-20%. It would make LLMs/AI spam prohibitively expensive.

Hacker News story: What if we made advertising pay the user? Hacker News story: What if we made advertising pay the user? Reviewed by Tha Kur on April 07, 2025 Rating: 5

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